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Improving Indonesia’s Image from Within

The role of Indonesian students abroad

Elwin Tobing

Honesty is the best image. Tom Wilson, Ziggy (comic)
10/30/02

Gathering with fellow Indonesians, eating Indonesian food and talking in Indonesian for three consecutive days have brought me into an atmosphere I have long missed. And when the gathering was for productive purpose – promoting a better image of Indonesia - the emotion was even more enthusiastic. I was referring to a meeting of Indonesian students in the North America - the US and Canada - in Washington DC from October 25 to 28, 2002. Thanks to the Indonesian embassy that has successfully initiated and organized the meeting.

The last time I went home was more than two years ago. It is not a long period of time but a lot of things have happened since then - Gus Dur had been replaced by Megawati as the president, Akbar Tanjung, the speaker of the House was found guilty of corruption, Tommy Soeharto, the most wanted unlawful individual had been put into prison and sadly the bombings in Bali had shattered our dreams of building a better Indonesia. However, there are two things remain unchanged: the economy is still in big trouble - a combination of high unemployment and low investment - and the nation's politicians are still much more interested in fighting for their own welfare rather than the nation's welfare.

The meeting in Washington was held at the right time and at the right place. Today, when everything seems go wrong in the country, Indonesia needs commitment, asks attention and demands constructive efforts from its people, especially its young generations, more than ever. The last thing its people do - if they still want to see Indonesia exists - is to pretend as if nothing wrong with or as if no solution to cure the nation. Thanks to the theme of the meeting, it is neither in the first nor the second choice, but it was aimed at encouraging Indonesian students in the North America to actively participate in conducting public diplomacy in order to promote a better image of Indonesia in the US and Canada. The country needs a "plastic surgery" desperately to make its face attractive and every citizen, including Indonesian students overseas, should involve in the task.

There is nothing wrong with it. In fact, if one acknowledges herself as Indonesian, she inevitably has a moral obligation to promote Indonesia - its values, people and aspirations - to people around her. That is one of her duties as citizen as Irna Hutabarat from Boston correctly pointed out that each Indonesian student in the North America is potentially an individual ambassador of Indonesia to the people in the US and Canada.

However, there is a limit to the effectiveness of public diplomacy. Promoting Indonesia abroad, either through cultural festival, informational events, seminars and etc., would not bring much impact unless there are significant progresses within the country itself. As the representative from Indonesian Consulate of San Francisco cited a famous quote, "it is not the matter what you say, but it is the matter what others' hear." Or as another famous quote says, "one picture is more than one thousand words." So, as long as foreign people continue to hear bad news and see ugly pictures of Indonesia - such as the less seriousness of many elements in the society to combat terrorism, the rampant of corruption at every level of bureaucracy and legislative branch, the continuing practices of politicians to put their interest above the national interest - all kinds of public diplomacy that Indonesian students will perform abroad will be ineffective.

Imagine a mathematical equation: 2 + x = 3. If we want to increase the number at the right hand side of the equation from 3 to 9, we must also increase the value of x from 1 to 7. At this time, the country's image across the globe perhaps is 3 out of a 1-10 scale. Think about increasing the country's image from 3 to 9. Launching a full scale of public diplomacy could only increase the number possibly up to 4 or 5. Clearly, an image of 4 or 5 would not sufficient to restore the confidence of investors, potential tourists and other parties that are vital for promoting a better Indonesia. In addition, given the complexity and the chronic problems that Indonesia is facing, the nation's image cannot be restored in one day. It will take at least a few years of unrelenting and meaningful efforts of Indonesian people especially its young generations. Without such efforts, a few years could end up forever.

It is, therefore, essential for Indonesian students overseas, especially the ones in the United States and Canada, to also actively participate in improving the image of Indonesia from within. So, what must they do to realize that? I offer at least three necessary, but not sufficient, initiatives.

First, they must realize their fortune as individuals who have significant advantageous compared to their young fellows who are studying in Indonesia. Their first hand experience of living in developed countries and their direct daily interaction with people from around the world should give them a richer understanding of how an ideal nation should look like. This richer understanding needs to be shared with their colleagues in Indonesia through various productive discussion and debates. By doing that they indirectly contribute to an effort of promoting a better Indonesia.

Secondly, Indonesians who are studying in developed countries must realize that they will be the nation's important figures in the near future. Currently, in the US and Canada alone there are around 13 thousands of Indonesian students or about 0.02% of Indonesia's 20-35 year old population. Although the fraction is tiny, the facts show that most of Indonesians who graduated from the US and Canada have become key decision makers in the country. And as potential key decision makers, either in business, economic or political world, the current Indonesian students abroad must enhance their understanding about Indonesia's present and future challenges. A failure to do so will likely make their future contribution to promoting a better Indonesia ineffective or in most cases irrelevant.

Undoubtedly, most of the Indonesia’s problems are caused by mismanagement and misconduct of the nation's leaders, politicians, business people, intellectuals and many other elements or groups in the country. As future potential leaders, the Indonesian students abroad need to learn from these mistakes and start formulating new concepts and ideas of how to build a better Indonesia. They have knowledge, skills and sufficient financial resources to do that. The only thing they need to add into their existing resources is a network.

This brings us into the third initiative: building a network with other Indonesian young generations and developing practical projects in the country. It is not the scale and the size of the project that really matter, but the effect and the intention that matter.  A summer voluntary program is a simple example. Indonesian students abroad who plan to go home during the summer could organize a voluntary work in the country such as providing free tutorial in English or other subjects to young people. Another example is a voluntary program to help small and medium business organize their database and information system. As Homer in The Odyssey said, “A small rock holds back a great wave,” various seemingly small programs could bring great benefits to the nation and the people in the country.

So, let’s start doing it now because, as the old proverb says, “The smallest good deed is better than the grandest intention.”

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